Hello, My Name is Moon

A Warm Hello from Amsterdam, the Netherlands

My name is Moon.
For over a decade, I built and co-owned seven businesses across Europe and Asia in the digital marketing space.

By most definitions, I was thriving: independent, successful, an extreme high achiever — constantly building, always chasing the next big win. Faster, higher, more.

But in 2020, everything changed. ⬇️

Life Handed Me Something I Never Saw Coming

A tax investigation that dragged on for 2.5 years.

I had always seen myself as bold, daring, almost fearless.

I had faced hardship before — leaving my parents and home country at 18. From being a little princess to watching my father’s business collapse, I was suddenly stranded in the Netherlands with no money and no skills to continue my education.

And yet, I survived. More than that — I went on to build multiple successful businesses. Every step forward came from sheer persistence.

That history convinced me I was unbreakable. I believed no challenge could ever defeat me again.

But this time was different.

I felt hopeless, broken, defeated more times than I could count.

It shook me to the core — mentally, emotionally, spiritually.

I realized I wasn’t fearless after all. For most of my adult life, my struggles had been about money — and with money, there’s always a way: work harder, find new paths, take bigger risks.

This time, money meant nothing. I couldn’t hide my wrongs, and if I were convicted, no amount of wealth could ever buy back my freedom.

💬 “The fear wasn’t about money. The fear was about losing freedom.”

I share the full raw story in my book, Would I Come Out Alive? — a journey I wouldn’t wish on anyone.

With business on pause and the world in lockdown, I was left with too much time — and too much fear.

A New Outlet

I turned to something new: investing.

At first, it was just a distraction. Then it became an obsession.

Reading, researching, weighing risks, putting my own money to work.
It was scary at first. Then exciting. Insanely thrilling.

And slowly, it became a new path. 👣

The Awakening 🌱

At the same time, I was desperate for relief. I prayed. I meditated. I looked within.

💬 “Investing kept me busy, but fear still found me — slipping in at night, louder than logic, stronger than ambition.”

The tears came, again and again. Behind all my toughness and achievements, a softer self finally had space to breathe.

That was the start of what I call “the double shift” — a transformation in both my outer life and inner world.

Meditation and spiritual practice rebuilt my mental health, shifted my perspective, and gave me balance between success and peace.

🔥 I began to live from a place of peace, not fear.

My Three Promises

Out of that storm, I made three promises to myself:

Live with integrity. Wealth means nothing if it harms others.

Build with impact. Any business I create must add value to society

Stay awake. Meditation and spiritual practice are non-negotiable.

Why I Write

This blog is where both journeys come together:

You’ll find wins and failures, numbers and mistakes, wealth and awakening.

I share it all because I know I’m not the only one holding this paradox: the love for money and the search for meaning.

If my journey sparks something in you, even a little, then writing it was worth it.

Thank you for being here.

Moon